Portfolio

Brands that chose to stand out.

A closer look at each project: the problem we were handed, what we built, and everything that shipped.

01Family-run artisan bakery2026Website in development

Dulce Mari

Branding · Packaging · Signage

Identity for a family-run artisan bakery: a slice of cake with a cherry on top that grows into a full system, from the box to the storefront.

The challenge: A family business born in a home kitchen, with recipes passed down and plans to become a café. It had to look as carefully made as its cakes, stand apart from industrial pastry and still feel close, like home.
What we did: We drew the symbol from basic geometry: three layers of cake and a cherry, simple enough to read at any size. A custom wordmark, a bold palette led by magenta and plum, and dripping frosting as the graphic signature carry the brand across packaging, uniforms, signage, vehicles and social media.
Deliverables: Symbol & logo system
Color & typography
Patterns & graphic elements
Packaging
Stationery
Signage & vehicles
Social media templates
Website (in development)

Magenta Harmony#E5007E
Violeta Real#5D1543
Naranja Pump#F2980D
Azul Suspiro#67C1BF
Azul Berry#2F2876
Café Mocca#7A2D10
Rojo Cereza#DE2634

02Tech conference2026Concept

PyCon Colombia

Interactive web · 3D · UX

A site for Colombia’s biggest Python conference: a 3D journey through the Amazon that moves with the scroll, from the river into the jungle, while visitors discover the event.

Visit live site

The challenge: Conference sites tend to be lists of dates and logos. We wanted the Amazon edition to be felt before it was read, without the 3D getting in the way of what matters: buying a ticket, checking the schedule, applying for a grant or finding the venue.
What we did: We modeled the journey in Blender with the river as its spine and brought it to the web with Three.js: every section is a landmark along the way. Detail lives only where the camera passes, so it loads fast, and the interface floats over the landscape in glass cards. We validated navigation with eye-tracking tests based on Nielsen’s heuristics and fixed whatever was hard to find.
Deliverables: 3D scene in Blender
Scroll-driven tour in Three.js
UI design & components
Bilingual site (EN/ES)
Eye-tracking user tests
Lightweight mode for phones

“Down to the river”: the camera flies over the Amazon

Eye-tracking heat map on the tickets section — Eye-tracking test

Eye-tracking heat map on the venue map — Eye-tracking test

The trail into the jungle, the end of the journey

03Record label2026

Cartel Music

Branding · Cover art

Identity for Cartel Music, an electronic music label from Cali behind the Salsafro sound, with releases across afro house, tech house and house and more than 29 million streams.

The challenge: The label needed a mark as recognizable in a 40-pixel streaming thumbnail as on a club flyer, with enough attitude to stand next to the artists it releases and room for every track to have its own look.
What we did: We built the identity together with the client: a crowned frog with a half-lidded stare, the king of the swamp, unbothered, and a heavy, compact wordmark. The greens and gold come from the mark; on top of them, each cover gets its own concept, from afro masks and tropical birds to a retro cassette, signed by the gold frog.
Deliverables: Logo & symbol
Color palette
Track cover art
Artist photo layouts
Gold seal for releases

Verde Rana#02634C
Verde Menta#45B38F
Oro Corona#FFCF04
Naranja Fuego#F18A0D
Azul Noche#09293A
Grafito#252B37

“Love Afro” cover by Richard Díaz x Salsafro: carved mask between palm leaves and kingfishers

“Biella” cover by Gianluca Ospino x Juanse Moya: a cassette floating between two hands at sunset

Artist portrait in orange light, signed with the gold frog

Artist crouching in a beam of light, signed with the gold frog

04Specialty coffee roaster2025Concept

Nébula Coffee Co.

Branding · E-commerce

Identity and online store for a specialty coffee roaster. A night-sky system that turns every bag into a small constellation.

The challenge: A small-batch roaster competing on shelves full of earthy, look-alike bags. They needed a brand that felt premium without losing its warmth, and a store that made reordering effortless.
What we did: We built the identity around the night sky the roasters work under: each origin gets its own constellation, which becomes the bag illustration, the product page header and the loyalty card.
Deliverables: Logo & identity system
Packaging illustrations
Online store
Subscription flow

05Fitness platform2025Concept

Kinetik

Web · App UI

Launch site and app interface for a fitness platform that rewards consistency over intensity.

The challenge: Most fitness apps reward intensity, and most of their users quit in the first month. Kinetik wanted to launch with a product that celebrates showing up, not burning out.
What we did: A launch site that explains the idea in a single scroll, and an app interface where streaks, not calories, take center stage. Motion stays calm and progress is always visible.
Deliverables: Launch website
App UI design
Design system
Prototype for user testing

06Organic farmers’ marketplace2024Concept

Verde Raíz

Branding · Packaging · Web

Brand and marketplace for a network of organic farmers, built to feel as honest as the produce.

The challenge: A cooperative of organic farmers selling online for the first time. Buyers needed to trust where their food came from, and farmers needed a tool simple enough to use from the field.
What we did: A hand-drawn identity with nothing to hide, packaging that tells each farmer’s story, and a marketplace where every product links back to the person who grew it.
Deliverables: Brand identity
Packaging system
Marketplace website
Farmer onboarding guide

07Independent music label2024Concept

Pulso Records

Visual identity · Web

A living identity for an independent music label: the logo beats with every release.

The challenge: An independent label releasing everything from ambient to punk. A single fixed logo could never represent such a varied catalog.
What we did: A living identity: the logo is a waveform generated from each new release. The website turns every launch into its own cover moment.
Deliverables: Generative logo system
Release artwork templates
Website
Social media kit

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